Spanish-Language Sites Increase Web Visibility of Dentists
Released on = July 31, 2006, 7:52 am
Press Release Author = Sesame Communications
Industry = Healthcare
Press Release Summary = Sesame Design can now make your dental web site accessible to patients whose native language is Spanish. More than 40 million people of Hispanic origin live in the United States. This is the fastest growing population group in the country.
Press Release Body = SPANISH-LANGUAGE SITES INCREASE WEB VISIBILITY OF DENTISTS
Sesame Design can now make your dental web site accessible to patients whose native language is Spanish. More than 40 million people of Hispanic origin live in the United States. This is the fastest growing population group in the country.
"Giving prospective patients the opportunity to view your web site in Spanish is an excellent way to make your web site more productive," points out Alison Cramer, Design Director at Sesame Communications. "We're committed to reaching out to patients on their terms. A bilingual site makes it eloquently clear to a Spanish-speaker that your practice is the right choice." According to Cramer, the decision to add a Spanish offering was an easy one. "We're a cosmopolitan company. We're comfortable working in multi-lingual environments."
The expectation for Spanish-language service has grown beyond Miami and San Diego. In Milwaukee, the Department of Revenue provides Spanish-language tax assistance and Memphis has a bilingual post office. Dentists all over North America see an increasing percentage of Latinos in their practices. Recognizing the importance of providing oral healthcare information to this consumer group, the American Dental Association (ADA) recently launched a Spanish-language section on its web site, ada.org.
"Es fantástico," says Dr. David Berrios about the dual-language web site created for him by Sesame Design. "Most of my Hispanic patients can speak English, but they prefer Spanish. It's our native language and our heritage," adds the Northridge, California orthodontist, who is originally from Guatemala.
Studies using WebPosition from WebTrends show that sites hosted by Sesame Communications already score higher in search engine visibility than any other orthodontic web design company. The new bilingual sites will further strengthen those results. The bilingual web content and translation services are available for orthodontists and dentists purchasing new web sites, as well as for doctors who already have sites by Sesame Design.
ABOUT SESAME COMMUNICATIONS Sesame Communications is a privately-held company founded in 1999 and headquartered in Seattle, Washington. The company pioneered doctor-patient and doctor-doctor online communications for the dental industry with its 1999 launch of the comprehensive, interactive Ortho SesameT solution. The patent-pending, proprietary technology was expanded to include Dental SesameT and Sesame Interactive, dentistry's first online case collaboration service with automatic image uploading. Sesame's user base is the largest online channel in dentistry: more than 600,000 patients are logging on for information from their dentists, and 6,000+ dentists are registered for Sesame Interactive, which streamlines communications between GP and specialists and improves treatment planning. For more information about Sesame Communications or its products please visit Web Site = http://www.sesamewebdesign.com
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